Effective Law Enforcement Media Communication: Trust, Transparency, and Legal Protection

Free to Members, $100 for non-members (Members given priority registration)

Light breakfast, lunch, and beverages provided as part of the training day.

Registration:  NeoGov Learn - search keywords "media communication" in the Course Catalog

COMMUNICATE CLEARLY · BUILD TRUST · PROTECT YOUR AGENCY LEGALLY

What You’ll Learn
• Demonstrate transparency that builds legitimacy – to your PFC, lawmakers, community, internal audience
• Reduce litigation risk through smart documentation & compliant releases
• Leverage information release so your community – most important, your organization - hears from you first

Topics Covered
• Current issues in police/media relations
• Information Release strategies: how-tos for press conferences, social media, editing BWC video
• Open records law & legal considerations
• Strategic use of social channels: Twitter/X, YouTube, Facebook
• Crisis/Critical incident messaging: OIS, in-custody deaths, protests, Uses of Force, cyber-attacks, mass casualty incidents
• Interview prep: dos & don’ts – examples from the field
• Case studies, lessons learned & practical exercises including “Managing Your OIS Message Step-By-Step,” “Someone Dies In Your Jail – Now What?” “The Unexpected Crisis: The Door County Pig,” “Abundant Life School Shooting Messaging Strategies

Presenters:

Anne E. Schwartz, WI DOJ Instructor, Milwaukee Police (retired), Chief Communications Strategist at Crivello Nichols & Hall, S.C. Develops communication strategies for critical incidents involving public sector clients.

Anne E. Schwartz is a veteran print and broadcast journalist, author, and a nationally recognized trainer of strategic communication and public relations for emergency management professionals as an adjunct professor of the National Criminal Justice Training Center. She served as communications director for the Milwaukee Police Department for eight years. In 1991, as a reporter for the Milwaukee Journal broke the story of Jeffrey Dahmer. Currently, Anne supports the CVMIC membership in her work with the law firm of Crivello, Nicholas & Hall responding to critical incidents.

Sam Hall, Jr., Managing Partner of Crivello, Nichols & Hall, S.C. Principal practice focuses on federal civil rights litigation, crisis management, government affairs and appellate advocacy.

Atty. Hall is the Managing Partner at Crivello Carlson, S.C., where he helps manage the firm’s legal work throughout the country. His principal practice focuses on federal civil rights litigation, government affairs, public records law, and appellate advocacy. Sam has successfully represented hundreds of law enforcement officers, school officials, prosecutors, judges, and other government officials in a wide variety of cases.