Media Training & Municipalities (In-Person)

Media Training & Municipalities (In-Person)

July 9, 2024

Non-Member Fee: $100

If you would like to register for this training, please log into Neogov to access Learn. Once in Learn, search this course within the Course Catalog, select the class instance and hit “Enroll”.

CVMIC will provide a continental breakfast and lunch as part of the training day.

If you have food allergies or if you are not interested in the provided food, refrigerator and freezer space are available for any food you wish to bring.

Description:  Municipalities regularly work with the media, and it is difficult to find the right message and how to deliver it. Anne E. Schwartz, veteran public relations and communications strategist, will instruct participants on how to craft messages that get the media’s attention and tell the right story. This training will help cover the “do’s and don’ts” of municipal media strategy

Target Audience: Public Information Officers, Communication Professionals, and anyone that may be authorized to speak on behalf of the municipality.


Anne E. Schwartz is a veteran print and broadcast journalist, author, and a nationally recognized trainer of strategic communication and public relations for emergency management professionals as an adjunct professor of the National Criminal Justice Training Center. She served as communications director for the Milwaukee Police Department for eight years. In 1991, as a reporter for the Milwaukee Journal broke the story of Jeffrey Dahmer. Currently, Anne supports the CVMIC membership in her work with the law firm of Crivello, Nicholas & Hall responding to critical incidents.

9898 West Bluemound Road
Wauwatosa, WI 53226

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