VIRTUAL EVENT: Why Media Training Matters for Government Professionals
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August 26, 2026
PLEASE NOTE: The times of this Virtual Event have changed since originally posted. The event will be from 9:00am to 11:00am on August 26, 2026. Thank you!
Free to Members
Government employees, elected officials, public information officers, department heads, and subject matter experts are increasingly expected to communicate with the public through traditional media, social media, public meetings, and online platforms. This introductory course explores why media training is essential in government, how public statements can impact trust and credibility, and the foundational principles every public servant should understand before speaking with reporters or representing their organization publicly.
PRESENTER:
Brent Kyzer-McHenry
Brent is the Manager of Communications and Public Information Officer for the City of Middleton, Wisconsin, with more than 25 years of experience in government communications, public affairs, media relations, emergency management, and crisis communications. He has served as a communications leader, FEMA instructor, and college educator, helping public officials, emergency responders, and organizations communicate effectively during both routine operations and high-pressure situations.
REGISTRATION: Please use this Zoom link to register - https://us02web.zoom.us/meeting/register/EIJ4mh7aS4e6aGi8w7Z-Hw